Statistic regarding RTL II viewers: most popular automotive influencers

AIlon has analyzed 1758 people from Germany who have a very high affinity to RTL II and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | RTL II

March 23, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the media company "RTL II", compared to the total population. The largest outliers in the positive range are: Matthias Malmedie and Damen Knight and in the negative range are: Mustang Owners Club and Do It With Dan.

This bar chart visualizes, how an affinity for the brand "RTL II" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "RTL II" viewers to have a preference for "Matthias Malmedie" is increased by 10.68% .

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