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Lifestyle | RTL II
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the media company "RTL II", in comparison to the total population.
Especially pronounced are the positive values for Beauty and cosmetics, Piercing, Clubbing and the negative values for Gambling, Brille beim Optiker kaufen, Shopping in hardware stores.
This bar chart visualizes, how a preference for the brand "RTL II" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "RTL II" viewers to have a preference for "Beauty and cosmetics" is increased by 38.15% .
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