Statistic regarding RTL II viewers: most popular home&living magazines

AIlon has analyzed 1758 people from Germany who have a very high affinity to RTL II and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | RTL II

March 23, 2022

This statistic visualizes the favored home&living magazines of that part of the German population, with a strong preference for the media company "RTL II", compared to the total population. The preference for the magazines "Architectural Digest" and "Couch" is clearly increased, while it is clearly decreased for the the magazines "Lisa Wohnen und Dekorieren" and "Mein schönes Land".

This bar chart visualizes, how an affinity for the brand "RTL II" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "RTL II" viewers to have a preference for "Architectural Digest" is increased by 28.77% .

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