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Media channel affinities | RTL II
March 23, 2022
This statistic shows the most used media channels of that part of the German population, with a strong preference for the media company "RTL II", in comparison to the total population.
Extremely noticeable is the positive relation to Influencer, Instagram, Deezer, as well as the negative relation to Radio, TV, Newspaper.
This bar chart visualizes, how a preference for the brand "RTL II" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "RTL II" viewers to have a preference for "Influencer" is increased by 47.59% .
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