Statistic regarding Sennheiser customers: most popular automotive influencers

AIlon has analyzed 8314 people from Germany who have a very high affinity to Sennheiser and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Sennheiser

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the audio equipment company "Sennheiser", compared to the total population. Extremely pronounced is the increased value for Matthias Malmedie and Tim Shmee, as well as the decreased value for Blackout and SaabKyle04 LLC.

This bar chart visualizes, how an affinity for the brand "Sennheiser" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sennheiser" customers to have an affinity for "Matthias Malmedie" is increased by 7.59% .

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