Statistic regarding Sennheiser customers: most popular economy magazines

AIlon has analyzed 8314 people from Germany who have a very high affinity to Sennheiser and compared the mean values with a representative sample of the population.

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Economy Magazine | Sennheiser

March 23, 2022

This statistic visualizes the favorite economy magazines of that part of the German population, with a strong preference for the audio equipment company "Sennheiser", in comparison to the total population. The preference for the magazines "Manager Magazin" and "Wirtschaftswoche" is considerably increased, while it is clearly decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how a preference for the brand "Sennheiser" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sennheiser" customers to have a preference for "Manager Magazin" is increased by 197.66% .

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