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Media channel affinities | Sennheiser
March 23, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the audio equipment company "Sennheiser", in comparison to the total population.
Very pronounced is the positive correlation with Reddit, Zattoo, SoundCloud, as well as the negative correlation with Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Sennheiser" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sennheiser" customers to have a preference for "Reddit" is increased by 179.13% .
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