Statistic regarding Sennheiser customers: favorite online travel agencies

AIlon has analyzed 8314 people from Germany who have a very high affinity to Sennheiser and compared the mean values with a representative sample of the population.

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Travel | Sennheiser

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the audio equipment company "Sennheiser", compared to the total population. The largest deviations in the positive range are: Holidaycheck, Norwegian Cruise Line, Airbnb and in the negative range are: Schauinsland Reisen, Öger Tours, P&O Cruise Line.

This bar chart visualizes, how an affinity for the brand "Sennheiser" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sennheiser" customers to have an affinity for "Holidaycheck" is increased by 196.76% .

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