Statistic regarding Benetton Group customers: most popular celebrity magazines

AIlon has analyzed 4183 people from Germany who have a very high affinity to Benetton Group and compared the mean values with a representative sample of the population.

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Celebrity Magazine | Benetton Group

March 24, 2022

This statistic shows the favorite celebrity magazines of that part of the German population, with a strong preference for the fashion label "Benetton Group", compared to the total population. The affinity for the magazines "Shape" and "Ok" is clearly increased, while it is clearly decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".

This bar chart visualizes, how an affinity for the brand "Benetton Group" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benetton Group" customers to have a preference for "Shape" is increased by 67.3% .

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