Statistic regarding Benetton Group customers: favorite fast fashion brands

AIlon has analyzed 4183 people from Germany who have a very high affinity to Benetton Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Benetton Group

March 24, 2022

This statistic visualizes the most popular fashion brands of that part of the German population, with a strong preference for the fashion label "Benetton Group", in comparison to the total population. The largest outliers in the positive range are: Benetton, Mexx, Reebok and in the negative range are: Adler, Nkd, Takko.

This bar chart visualizes, how an affinity for the brand "Benetton Group" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benetton Group" customers to have an affinity for "Benetton" is increased by 132.3% .

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