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Movies | Benetton Group
March 24, 2022
This statistic shows the most popular movies of that part of the German population, with a strong preference for the fashion label "Benetton Group", compared to the total population.
Extremely noticeable is the increased value for Harry Potter, Fight Club, Inception, as well as the decreased value for Ted Movie, Saw, Fifty Shades of Grey.
This bar chart visualizes, how an affinity for the brand "Benetton Group" correlates with a preference for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benetton Group" customers to have a preference for "Harry Potter" is increased by 4.5% .
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