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Music Influencer | Benetton Group
March 24, 2022
This statistic visualizes the most popular musicians of that part of the German population, with a high affinity for the fashion label "Benetton Group", in comparison to the total population.
Extremely noticeable is the positive correlation with Coldplay, Lady Gaga, The Script, as well as the decreased value for Dieter Bohlen, Böhse Onkelz, Jürgen Drews.
This bar chart visualizes, how a preference for the brand "Benetton Group" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benetton Group" customers to have a preference for "Coldplay" is increased by 4.06% .
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