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Food Influencer | Benetton Group
March 24, 2022
This statistic visualizes the most popular food influencers of that part of the German population, with a high affinity for the fashion label "Benetton Group", in comparison to the total population.
Very noticeable is the increased value for Vegan Richa and So Vegan, as well as the decreased value for Johann Lafer and Ralf Zacherl.
This bar chart visualizes, how an affinity for the brand "Benetton Group" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benetton Group" customers to have a preference for "Vegan Richa" is increased by 2.44% .
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