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Beauty | Benetton Group
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a strong preference for the fashion label "Benetton Group", in comparison to the total population.
Extremely pronounced is the positive relation to Oral B, Head And Shoulders, The Body Shop, as well as the decreased value for Tresemme, Kiehls, Rejoice.
This bar chart visualizes, how a preference for the brand "Benetton Group" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benetton Group" customers to have an affinity for "Oral B" is increased by 107.19% .
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