This study is based on a small sample and is not entirely current.
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Create current statisticsCelebrity Magazine | Wella
March 24, 2022
This statistic shows the favored celebrity magazines of that part of the German population, with a high affinity for the cosmetics brand "Wella", in comparison to the total population.
The affinity for the magazines "inTouch" and "Ok" is strongly increased, while it is moderately decreased for the the magazines "Freizeit Revue" and "Das neue Blatt".
This bar chart visualizes, how a preference for the brand "Wella" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wella" customers to have an affinity for "inTouch" is increased by 113.54% .
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