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Mobility | Wella
March 24, 2022
This statistic visualizes the favorite mobility service providers of that part of the German population, with a strong preference for the cosmetics brand "Wella", compared to the total population.
Very noticeable is the positive correlation with Deutsche Bahn, Condor, Lufthansa, as well as the decreased value for Bvg, Bosch E-Bike Systems, Uber.
This bar chart visualizes, how an affinity for the brand "Wella" correlates with an affinity for the displayed Mobility affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wella" customers to have a preference for "Deutsche Bahn" is increased by 50.89% .
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