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Culture | Wella
March 24, 2022
This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the cosmetics brand "Wella", compared to the total population.
Very pronounced are the positive values for Musicals and Theatre and the negative values for Architecture and 60s.
This bar chart visualizes, how a preference for the brand "Wella" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wella" customers to have an affinity for "Architecture" is decreased by 27.44% .
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