This study is based on a small sample and is not entirely current.
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Create current statisticsHealth Magazine | Wella
March 24, 2022
This statistic shows the most popular health magazines of that part of the German population, with a high affinity for the cosmetics brand "Wella", compared to the total population.
The preference for the magazine "Vital" is considerably increased, while it is moderately decreased for the the magazine "Diabetes Ratgeber".
This bar chart visualizes, how a preference for the brand "Wella" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wella" customers to have a preference for "Vital" is increased by 106.2% .
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