Statistic regarding Wella customers: favorite car manufacturers

AIlon has analyzed 17411 people from Germany who have a very high affinity to Wella and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive | Wella

March 24, 2022

This statistic visualizes the favorite car manufacturers of that part of the German population, with a strong preference for the cosmetics brand "Wella", in comparison to the total population. Especially noticeable is the increased value for Pit Stop, Volkswagen, Carglass, as well as the decreased value for Mercedes, Honda Motorrad, Alfa Romeo.

This bar chart visualizes, how a preference for the brand "Wella" correlates with a preference for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wella" customers to have an affinity for "Pit Stop" is increased by 31.64% .

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