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Fashion | Wella
March 24, 2022
This statistic shows the favored fashion brands of that part of the German population, with a high affinity for the cosmetics brand "Wella", compared to the total population.
The largest outliers in the positive range are: Hunkemöller, Michael Kors, Pandora and in the negative range are: Adler, Karl Lagerfeld, Wormland.
This bar chart visualizes, how a preference for the brand "Wella" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wella" customers to have a preference for "Hunkemöller" is increased by 120.1% .
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