Statistic regarding Tegut customers: most popular entertainment influencers

AIlon has analyzed 2499 people from Germany who have a very high affinity to Tegut and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Tegut

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the shopping brand "Tegut", in comparison to the total population. Very pronounced is the increased value for Joko Winterscheidt, Udo Bönstrup, Palina Rojinski, as well as the negative correlation with Guido Maria Kretschmer, Sascha Grammel, Mario Barth.

This bar chart visualizes, how an affinity for the brand "Tegut" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tegut" customers to have a preference for "Joko Winterscheidt" is increased by 2.32% .

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