Statistic regarding Tegut customers: most popular fashion magazines

AIlon has analyzed 2499 people from Germany who have a very high affinity to Tegut and compared the mean values with a representative sample of the population.

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Fashion Magazine | Tegut

March 24, 2022

This statistic visualizes the favored fashion magazines of that part of the German population, with a strong preference for the shopping brand "Tegut", in comparison to the total population. The affinity for the magazines "Madame" and "Glamour" is considerably increased.

This bar chart visualizes, how a preference for the brand "Tegut" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tegut" customers to have an affinity for "Madame" is increased by 28.06% .

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