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Lifestyle | Tegut
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the shopping brand "Tegut", in comparison to the total population.
Especially noticeable are the positive values for Nutzt die Bahn für Fernverkehrsreisen, Cycling, Smart-Home and the negative values for Gambling, Haustier: Vogel, Shopping in Discounters.
This bar chart visualizes, how a preference for the brand "Tegut" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tegut" customers to have an affinity for "Nutzt die Bahn für Fernverkehrsreisen" is increased by 60.11% .
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