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Fashionfast | Tegut
March 24, 2022
This statistic shows the preferred fast fashion brands of that part of the German population, with a strong preference for the shopping brand "Tegut", compared to the total population.
Especially pronounced is the positive correlation with New Yorker, H&M, Zara, as well as the decreased value for C&A, Kik, Boohoo.
This bar chart visualizes, how an affinity for the brand "Tegut" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tegut" customers to have a preference for "New Yorker" is increased by 50.65% .
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