Statistic regarding Tegut customers: most popular health magazines

AIlon has analyzed 2499 people from Germany who have a very high affinity to Tegut and compared the mean values with a representative sample of the population.

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Health Magazine | Tegut

March 24, 2022

This statistic shows the favored health magazines of that part of the German population, with a high affinity for the shopping brand "Tegut", compared to the total population. The preference for the magazine "Fit for Fun" is clearly increased, while it is strongly decreased for the the magazine "Apotheken Umschau".

This bar chart visualizes, how a preference for the brand "Tegut" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tegut" customers to have an affinity for "Fit for Fun" is increased by 49.97% .

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