Statistic regarding Tegut customers: most popular international newspapers

AIlon has analyzed 2499 people from Germany who have a very high affinity to Tegut and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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International Newspaper | Tegut

March 24, 2022

This statistic visualizes the most popular international newspapers of that part of the German population, with a strong preference for the shopping brand "Tegut", compared to the total population. Especially noticeable is the positive relation to The Guardian, Huff Post.

This bar chart visualizes, how a preference for the brand "Tegut" correlates with an affinity for the displayed International Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tegut" customers to have an affinity for "The Guardian" is increased by 1.94% .

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