Statistic regarding Yves Rocher (company) customers: most popular entertainment influencers

AIlon has analyzed 4657 people from Germany who have a very high affinity to Yves Rocher (company) and compared the mean values with a representative sample of the population.

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Entertainment Influencer | Yves Rocher (company)

March 24, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a high affinity for the cosmetics brand "Yves Rocher (company)", in comparison to the total population. Especially noticeable is the increased value for Daniela Katzenberger, Guido Maria Kretschmer, Ilka Bessin, as well as the decreased value for Dwayne Johnson, Marcel Scorpion, Tedros Teclebrhan.

This bar chart visualizes, how a preference for the brand "Yves Rocher (company)" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Yves Rocher (company)" customers to have an affinity for "Daniela Katzenberger" is increased by 11.79% .

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