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Automotive Influencer | Yves Rocher (company)
March 24, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the cosmetics brand "Yves Rocher (company)", compared to the total population.
Extremely noticeable is the increased value for Damen Knight and Super Speeders Rob, as well as the decreased value for Matthias Malmedie and Querly.
This bar chart visualizes, how an affinity for the brand "Yves Rocher (company)" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Yves Rocher (company)" customers to have a preference for "Matthias Malmedie" is decreased by 7.1% .
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