Statistic regarding Versandhaus Klingel customers: most popular fashion magazines

AIlon has analyzed 3923 people from Germany who have a very high affinity to Versandhaus Klingel and compared the mean values with a representative sample of the population.

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Fashion Magazine | Versandhaus Klingel

March 23, 2022

This statistic visualizes the most popular fashion magazines of that part of the German population, with a strong preference for the shopping brand "Versandhaus Klingel", in comparison to the total population. The affinity for the magazines "Burda Style" and "InStyle" is considerably increased, while it is considerably decreased for the the magazines "Madame" and "Vogue".

This bar chart visualizes, how a preference for the brand "Versandhaus Klingel" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Versandhaus Klingel" customers to have a preference for "Burda Style" is increased by 39.1% .

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