Statistic regarding Versandhaus Klingel customers: most popular media channels

AIlon has analyzed 3923 people from Germany who have a very high affinity to Versandhaus Klingel and compared the mean values with a representative sample of the population.

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Media channel affinities | Versandhaus Klingel

March 23, 2022

This statistic shows the favorite media channels of that part of the German population, with a high affinity for the shopping brand "Versandhaus Klingel", in comparison to the total population. Extremely pronounced is the positive correlation with Newspaper, Magazine, TV, as well as the negative relation to YouTube, Pinterest, Xing.

This bar chart visualizes, how an affinity for the brand "Versandhaus Klingel" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Versandhaus Klingel" customers to have an affinity for "YouTube" is decreased by 74.96% .

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