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Beauty | Versandhaus Klingel
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the shopping brand "Versandhaus Klingel", in comparison to the total population.
Especially pronounced is the increased value for Estée Lauder, Rexona, Yves Rocher, as well as the negative correlation with Axe/Lynx/Ego, Gilette, Oral B.
This bar chart visualizes, how a preference for the brand "Versandhaus Klingel" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Versandhaus Klingel" customers to have an affinity for "Axe/Lynx/Ego" is decreased by 58.43% .
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