Statistic regarding HelloFresh customers: most popular home&living magazines

AIlon has analyzed 3071 people from Germany who have a very high affinity to HelloFresh and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | HelloFresh

March 24, 2022

This statistic visualizes the most popular home&living magazines of that part of the German population, with a strong preference for the food manufacturer "HelloFresh", in comparison to the total population. The preference for the magazines "Architectural Digest" and "Das Haus" is strongly increased, while it is clearly decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how an affinity for the brand "HelloFresh" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HelloFresh" customers to have a preference for "Architectural Digest" is increased by 109.18% .

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