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Media channel affinities | HelloFresh
March 24, 2022
This statistic visualizes the most popular media channels of that part of the German population, with a strong preference for the food manufacturer "HelloFresh", in comparison to the total population.
The largest outliers in the positive range are: Tumblr, Waipu.tv, Zattoo and in the negative range are: TV, Newspaper, Radio.
This bar chart visualizes, how an affinity for the brand "HelloFresh" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HelloFresh" customers to have a preference for "Tumblr" is increased by 221.21% .
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