Statistic regarding HelloFresh customers: favorite fast fashion brands

AIlon has analyzed 3071 people from Germany who have a very high affinity to HelloFresh and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | HelloFresh

March 24, 2022

This statistic visualizes the most popular fashion brands of that part of the German population, with a strong preference for the food manufacturer "HelloFresh", compared to the total population. The largest deviations in the positive range are: New Balance, Gstar Raw, Jack And Jones and in the negative range are: Gerry Weber, Adler, Nkd.

This bar chart visualizes, how a preference for the brand "HelloFresh" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HelloFresh" customers to have an affinity for "New Balance" is increased by 157.2% .

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