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Music Influencer | Kitkat
March 24, 2022
This statistic shows the favorite artists of that part of the German population, with a high affinity for the food manufacturer "Kitkat", in comparison to the total population.
The largest outliers in the positive range are: Coldplay, Lady Gaga, Radiohead and in the negative range are: Dieter Bohlen, Concertgebouworkest, Jürgen Drews.
This bar chart visualizes, how an affinity for the brand "Kitkat" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kitkat" customers to have an affinity for "Coldplay" is increased by 3.44% .
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