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Automotive Influencer | Kitkat
March 24, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the food manufacturer "Kitkat", compared to the total population.
Extremely noticeable is the increased value for Matthias Malmedie and That Dude In Blue, as well as the negative relation to Querly and Do It With Dan.
This bar chart visualizes, how an affinity for the brand "Kitkat" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kitkat" customers to have an affinity for "Querly" is decreased by 0.55% .
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