Statistic regarding Kitkat customers: hobbies

AIlon has analyzed 9754 people from Germany who have a very high affinity to Kitkat and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Kitkat

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a high affinity for the food manufacturer "Kitkat", compared to the total population. Very noticeable is the increased value for Photography, Wellness, Kino, as well as the negative relation to Sewing/knitting/crocheting, Gardening, Cooking.

This bar chart visualizes, how a preference for the brand "Kitkat" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kitkat" customers to have a preference for "Photography" is increased by 53.23% .

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