This study is based on a small sample and is not entirely current.
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Create current statisticsTechnology Influencer | Kitkat
March 24, 2022
This statistic shows the most popular tech influencers of that part of the German population, with a high affinity for the food manufacturer "Kitkat", in comparison to the total population.
Extremely pronounced is the positive relation to Bill Gates and Mark Zuckerberg, as well as the negative relation to HardwareDealz and Jeff Bezos.
This bar chart visualizes, how a preference for the brand "Kitkat" correlates with a preference for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kitkat" customers to have an affinity for "Bill Gates" is increased by 2.84% .
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