Statistic regarding Kitkat customers: cultural preferences

AIlon has analyzed 9754 people from Germany who have a very high affinity to Kitkat and compared the mean values with a representative sample of the population.

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Culture | Kitkat

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a strong preference for the food manufacturer "Kitkat", in comparison to the total population. Especially pronounced are the positive values for Musicals and Theatre and the negative values for 80s and Opera.

This bar chart visualizes, how a preference for the brand "Kitkat" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kitkat" customers to have a preference for "Musicals" is increased by 16.62% .

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