Statistic regarding Smirnoff customers: favorite musicians

AIlon has analyzed 7666 people from Germany who have a very high affinity to Smirnoff and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Smirnoff

March 23, 2022

This statistic shows the most popular artists of that part of the German population, with a high affinity for the food manufacturer "Smirnoff", compared to the total population. The largest outliers in the positive range are: Eminem, The Thrillseekers, Luciano and in the negative range are: Pietro Lombardi, Zayn, The Fray.

This bar chart visualizes, how an affinity for the brand "Smirnoff" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Smirnoff" customers to have an affinity for "Eminem" is increased by 4.97% .

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