Statistic regarding Smirnoff customers: favorite car manufacturers

AIlon has analyzed 7666 people from Germany who have a very high affinity to Smirnoff and compared the mean values with a representative sample of the population.

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Automotive | Smirnoff

March 23, 2022

This statistic visualizes the favorite car manufacturers of that part of the German population, with a strong preference for the food manufacturer "Smirnoff", in comparison to the total population. The largest deviations in the positive range are: Carglass, Bmw Motorrad, Pit Stop and in the negative range are: Opel, Ford, Citroen.

This bar chart visualizes, how an affinity for the brand "Smirnoff" correlates with a preference for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Smirnoff" customers to have a preference for "Carglass" is increased by 168.82% .

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