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Travel | Smirnoff
March 23, 2022
This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the food manufacturer "Smirnoff", compared to the total population.
The largest deviations in the positive range are: Skyscanner, Airbnb, Holidaycheck and in the negative range are: Hurtigruten, Berge & Meer, Star Clipper Cruise Line.
This bar chart visualizes, how a preference for the brand "Smirnoff" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Smirnoff" customers to have an affinity for "Skyscanner" is increased by 199.7% .
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