Statistic regarding Smirnoff customers: favorite TV channels

AIlon has analyzed 7666 people from Germany who have a very high affinity to Smirnoff and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Tv | Smirnoff

March 23, 2022

This statistic visualizes the most popular TV channels of that part of the German population, with a strong preference for the food manufacturer "Smirnoff", in comparison to the total population. The largest outliers in the positive range are: Dazn, Amazon Prime Video, Zdf and in the negative range are: Iflix, Cgtn, Doctor House.

This bar chart visualizes, how an affinity for the brand "Smirnoff" correlates with an affinity for the displayed Tv affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Smirnoff" customers to have a preference for "Dazn" is increased by 214.63% .

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