This study is based on a small sample and is not entirely current.
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Create current statisticsFashion Magazine | Smirnoff
March 23, 2022
This statistic shows the favorite fashion magazines of that part of the German population, with a strong preference for the food manufacturer "Smirnoff", compared to the total population.
The preference for the magazines "Madame" and "Grazia" is clearly increased, while it is considerably decreased for the the magazines "Burda Style" and "InStyle".
This bar chart visualizes, how a preference for the brand "Smirnoff" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Smirnoff" customers to have an affinity for "Burda Style" is decreased by 40.84% .
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