Statistic regarding Lidl customers: most popular news magazines

AIlon has analyzed 53899 people from Germany who have a very high affinity to Lidl and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Lidl

March 23, 2022

This statistic shows the favorite news magazines of that part of the German population, with a strong preference for the shopping brand "Lidl", compared to the total population. The affinity for the magazines "Stern" and "Der Spiegel" is moderately decreased.

This bar chart visualizes, how a preference for the brand "Lidl" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lidl" customers to have a preference for "Stern" is decreased by 12.07% .

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