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Beauty | Lidl
March 23, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a strong preference for the shopping brand "Lidl", compared to the total population.
Extremely pronounced is the positive correlation with Rexona, Dove, Neutrogena, as well as the negative relation to Nivea, Gilette, Axe/Lynx/Ego.
This bar chart visualizes, how an affinity for the brand "Lidl" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lidl" customers to have an affinity for "Nivea" is decreased by 22.5% .
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