Statistic regarding Lidl customers: most popular fashion magazines

AIlon has analyzed 53899 people from Germany who have a very high affinity to Lidl and compared the mean values with a representative sample of the population.

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Fashion Magazine | Lidl

March 23, 2022

This statistic visualizes the favorite fashion magazines of that part of the German population, with a high affinity for the shopping brand "Lidl", compared to the total population. The preference for the magazines "Burda Style" and "InStyle" is considerably increased, while it is strongly decreased for the the magazines "Madame" and "Vogue".

This bar chart visualizes, how a preference for the brand "Lidl" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lidl" customers to have a preference for "Burda Style" is increased by 12.97% .

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