Statistic regarding Lidl customers: favorite fast fashion brands

AIlon has analyzed 53899 people from Germany who have a very high affinity to Lidl and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Lidl

March 23, 2022

This statistic visualizes the favored fashion brands of that part of the German population, with a strong preference for the shopping brand "Lidl", in comparison to the total population. Especially pronounced is the positive relation to Takko, Nkd, Ernstings Family, as well as the negative correlation with Boss, Peek Und Cloppenburg, Pierre Cardin.

This bar chart visualizes, how an affinity for the brand "Lidl" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lidl" customers to have an affinity for "Takko" is increased by 24.46% .

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