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Media channel affinities | Lidl
March 23, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the shopping brand "Lidl", in comparison to the total population.
The largest outliers in the positive range are: Newspaper, Jodel, Magazine and in the negative range are: Linkedin, Pinterest, Reddit.
This bar chart visualizes, how an affinity for the brand "Lidl" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lidl" customers to have an affinity for "Linkedin" is decreased by 14.23% .
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