Statistic regarding Lidl customers: favorite online travel agencies

AIlon has analyzed 53899 people from Germany who have a very high affinity to Lidl and compared the mean values with a representative sample of the population.

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Travel | Lidl

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a high affinity for the shopping brand "Lidl", in comparison to the total population. Especially pronounced is the positive correlation with Despegar Com, Carnival Cruise Line, Öger Tours, as well as the decreased value for Booking.Com, Expedia, Tui Cruise Line.

This bar chart visualizes, how a preference for the brand "Lidl" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lidl" customers to have a preference for "Booking.Com" is decreased by 14.25% .

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